Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 129

Gen Z Branding Retail Content Placement 129

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. That’s why content marketing is a must-have for both B2C and B2B businesses. Done well, content marketing provides helpful information to prospective customers. customers lost faith in ads.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 76

Marketing Strategy Food SEO Marketing 76

Martech

NOVEMBER 15, 2024

For example, scroll depth and session duration reveal content engagement levels, positively impacting SEO. Tracking navigation paths and reducing rage clicks promotes user retention, creating a smoother experience. Here’s how to use your data to refine content, optimize CTAs and streamline site structure.

Analytics 124

Analytics Law Content Placement SEO 124