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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. Update your content and your content placement to fit your updated target customer data.

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What is a personalization engine? A complete guide

Welcome Software

For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.