Sprout Social

JULY 23, 2024

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. ” – Deandre Moore, Social Media & Brand Marketing Lead, Affirm Moore says figuring out what content Affirm’s audience engaged with helped the brand shape its Pinterest strategy. Headspace Despite only having 14.3

Gen Z 130

Gen Z Branding Retail Content Placement 130

Marketing Insider Group

OCTOBER 8, 2014

People are still talking about millennials. Even though many of those talking about it are millennials. In other words, they help buyers both place content and understand where it might get the most traction or response, since that has implications for what they license and create on the front end. Well AdWeek is over.

Advertising 112

Advertising Advertisers Branding Millennials 112

Marketing Insider Group

SEPTEMBER 17, 2019

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Marketing Insider Group

OCTOBER 28, 2019

Customer data or personas that you need to replace or update: If your target customer research needs an update, it might be that your content has targeted the wrong people in the wrong place. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110