Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. How To Create Interesting Content.

Content Marketing 107

Content Marketing Content Placement Marketing Marketers 107

Marketing Insider Group

SEPTEMBER 17, 2019

You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers. Where does your target market hang out? Its audience is primarily female, and it’s a great place to showcase your wares. Just make sure you link to your blog post.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Marketing Insider Group

OCTOBER 28, 2019

Using that document as a guide, create a custom content roadmap that will flesh out all the ways you’ll produce, distribute, and promote content. If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals. It’s more likely they’re on Instagram.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110