article thumbnail

Top 10 Best Email Marketing Metrics to Boost Your Campaigns

Vertical Response

Return on Investment (ROI) Return on Investment (ROI) evaluates the profitability of your email campaigns by comparing generated revenue to incurred costs. A high ROI indicates that your email campaigns are cost-effective and profitable. Understanding device and email client usage helps tailor content for a seamless experience.

article thumbnail

7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

The cherry on top: LinkedIn has also partnered with NBCUniversal for premium content placements and enabled numerous safety measures via iSpot and Kantar. We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.