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5 Best brands on Pinterest to learn from

Sprout Social

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. Headspace Despite only having 14.3

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Google is updating its Video publisher policy

Search Engine Land

The move aims to streamline policies across various Google products and align them with current industry standards, such as IAB OpenRTB. Type of ad placement: Video ads serving into video players with video content must be accurately declared as either “In-stream” or “Accompanying Contentplacements (for Ad Manager, see plcmt parameter ).

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What is a personalization engine? A complete guide

Welcome Software

For example, AI can create algorithms that analyze patterns in content consumption and customer behavior to surface more relevant content and product recommendations. Product teams might be looking at gantt charts and timelines while marketers are looking at calendars. Who are you delivering personalized experiences to?

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Once you have tools in place to analyze this data, you can optimize traffic sources that result in more lead traffic, ultimately increasing conversions on your site. Online Marketing ROI.

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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point. Which brings us back to the question of where to begin your content strategy? With targets or topics?

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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

When you optimize your content distribution strategies, you won’t just increase your web traffic—and therefore your leads—it can also improve the quality of those leads. With targeted content distribution strategies, your content will reach more people who need your products and services. One word of caution, though.

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How to produce content when you don’t have time to do it properly

Rock Content

I’ll delve deeper into that, showcasing how two experts manage to implement a minimum of 28 distinct marketing strategies for different products, goals, and personas. Considering only one strategy with 10 contents per month, that’s almost three hours saved to focus on other tasks. More time saved on content production!