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How to leverage neuromarketing for SEO

Search Engine Land

Get the daily newsletter search marketers rely on. Example The popular streaming service Netflix utilizes the "THINK" dimension of neuromarketing by offering multiple subscription tiers with varying features and prices. This is known as a decoy effect in marketing (a.k.a., SUBSCRIBE See terms.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

Rand Fishkin (02:15.918) So that, yeah, and that was the initial idea of like, oh, there's these zero click searches and search marketing might be changing as a result. In 2019, Google answered just under half of all searches without a click. They are indicative of a new trend that zero click marketing is.

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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Get the newsletter search marketers rely on.