article thumbnail

5 Best brands on Pinterest to learn from

Sprout Social

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. Headspace Despite only having 14.3

Gen Z 131
article thumbnail

Google is updating its Video publisher policy

Search Engine Land

The move aims to streamline policies across various Google products and align them with current industry standards, such as IAB OpenRTB. Type of ad placement: Video ads serving into video players with video content must be accurately declared as either “In-stream” or “Accompanying Contentplacements (for Ad Manager, see plcmt parameter ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a personalization engine? A complete guide

Welcome Software

For example, AI can create algorithms that analyze patterns in content consumption and customer behavior to surface more relevant content and product recommendations. Product teams might be looking at gantt charts and timelines while marketers are looking at calendars.

article thumbnail

Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Is your content marketing effective? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates.

article thumbnail

How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point. And by starting with topics, you will be able to define the types of content people find most interesting.

article thumbnail

18 Spooky SEO Problems to Avoid this Halloween

Sachs Marketing Group

From how URLs are structured to content placement and CTAs, UX and SEO have to work hand in hand for a successful website. Producing fresh, valuable content helps search engines crawl your website more frequently and can increase the likelihood of improved rankings. Here are 18 spooky SEO problems to avoid this Halloween.

SEO 52
article thumbnail

How to leverage neuromarketing for SEO

Search Engine Land

Evaluates whether a product or offer meets basic needs and survival instincts. Helps create emotional connections between consumers and products, influencing preferences and brand loyalty. By creating a perception of limited availability for a product or service, this approach prompts individuals to act swiftly and decisively.