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How to leverage neuromarketing for SEO

Search Engine Land

Get the daily newsletter search marketers rely on. When users are presented with these options, they rationalize to choose the tier that best aligns with their needs and budget. At first, users may be tempted to go with the Standard plan, but the bait-and-switch effect makes the Premium plan look more appealing.

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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Affinity: Based on interests and habits.

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7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

Better yet, you can create campaigns allowing your messaging to guide the user through the funnel. Marketers can then retarget using any available ad type on the LinkedIn platform based on who is engaging with the video. Dig deeper: New LinkedIn feature to boost your content visibility Get the daily newsletter search marketers rely on.