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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing.

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5 Landing Page Mistakes That Erode Trust

Duct Tape Marketing

Below are a few easy mistakes copywriters can fall into, without even realizing it, when crafting content for landing pages: Keywords, Keywords, Keywords: Sure, keywords are important for online content, but they are never more important than creating content that makes sense. If not, rework your content.

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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

In this post, we’ll help by highlighting 19 great AI platforms, organized into these categories: Best AI Platforms for Marketers Best AI Platforms for Conversational Marketing Best AI Platforms for Marketing Analysts & Tech-Savvy Marketers Best AI Platforms for Developers Best AI Platforms for Marketers HubSpot AI Get started with HubSpot AI.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

Oli Gardner, Co-Founder and Conversion Marketing Optimization Expert at Unbounce , agrees that tools are great, but only if the processes are placed: Tools are an essential part of how we work, but often it’s more important that we focus our time on optimizing the process as opposed to finding the next tool to add to our stack.

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How to Generate 5 Times the Leads You Are Today

Duct Tape Marketing

Customers of a graphic designer are probably going to need things like printing, web design, promotional items and copywriting for starters. How to Generate 5 Times the Leads You Are Today is a post from: Small Business Marketing Blog from Duct Tape Marketing. Marketing Strategy Referral Marketing co-marketing'

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Marketers must always seek to use the words their audiences use. I’ll show the prompt and response for that insight here: Andy’s prompt: What words does Taylor use to describe his marketing challenges and solutions?

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Around 8 in 10 respondents to Drift’s State of Conversational Marketing report say they use conversational marketing. Conversational marketing works because it personalizes the customer experience. Of those respondents, 99% say it’s valuable to highly valuable. From the greeting, users are put at ease.