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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Email marketing.

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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. Your marketing team might have valuable customer information in their CRM, while your sales team has insights stored in their system. Another common issue is siloed data.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Take sales CRM Pipedrive.