Martech

JUNE 28, 2024

Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

Branding 124

Branding Key Performance Indicator Marketing Marketers 124

Lusha

NOVEMBER 18, 2024

Update your CRM and marketing tools: Easily connect Lusha with your existing systems to keep your data accurate and up-to-date. Updating Your CRM and Marketing Tools Connecting your tools is key to a smooth sales process. Your CRM becomes a hub of accurate data, giving you a complete view of your customers.

CRM 40

CRM Transform Price Communications 40

Lusha

JULY 17, 2024

Your marketing team might have valuable customer information in their CRM, while your sales team has insights stored in their system. Lusha, for example, can enrich your CRM with accurate contact and company information, ensuring you have the most up-to-date details for your target accounts. Another common issue is siloed data.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Step 5: Key Metrics to Track (KPIs) Think of key performance indicators (KPIs) as the vital signs of your funnel. Here are some essential metrics to track: Website Traffic: The number of visitors to your website is a fundamental indicator of your funnel’s reach. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52