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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated. Conduct research.

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19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Hubspot Marketing

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. Learn more or sign up here.

Transform 140
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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

By tracking the touchpoints and interactions that lead to a conversion, marketers can better understand the role that personalization plays in driving conversions and adjust their marketing strategy in real time. Insider’s easy-to-use widget builder How Philips increased conversion rates by 40.1%