Martech

AUGUST 2, 2022

This helps us see which products are most popular and which products surround key anchor platforms. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) We’re routinely asked what products typically sit alongside the larger platforms. This is also an ungated report. .

Product Life Cycle 119

Product Life Cycle CRM Marketing Automation Platform Customer Journey 119

Martech

MAY 24, 2024

Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

B2C 110

B2C Automobile Marketing Automation Platform Retail 110

Lusha

JULY 17, 2024

Your marketing team might have valuable customer information in their CRM, while your sales team has insights stored in their system. Lusha, for example, can enrich your CRM with accurate contact and company information, ensuring you have the most up-to-date details for your target accounts. Another common issue is siloed data.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Tools to Empower Your Funnel In today’s digital age, a plethora of tools are available to streamline your B2B marketing efforts and maximize the effectiveness of your funnel. Let’s explore some key categories: Marketing Automation Platforms Marketing automation platforms are like the command centers for your funnel.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

CXL

MAY 27, 2022

Take sales CRM Pipedrive. CRM platforms regularly discuss sales tactics), guest post topics should be squarely in your domain. Take this article from Antara Agarwal , marketing consultant at Outgrow , an interactive content marketing firm. Guest post content should also be extremely targeted.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Use Insider

APRIL 17, 2023

By tracking the touchpoints and interactions that lead to a conversion, marketers can better understand the role that personalization plays in driving conversions and adjust their marketing strategy in real time. Attribution modeling can help to determine the specific impact of personalization on the customer journey.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52