Martech

JUNE 28, 2024

Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts.

Branding 129

Branding Key Performance Indicator Marketing Marketers 129

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. Think quality over quantity, and account health over leads.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we have one on the acquisition path. And then we jump over to a new email marketing system that does all the email marketing.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we have one on the acquisition path. And then we jump over to a new email marketing system that does all the email marketing.

Transform 52

Transform Marketing Marketers CRM 52