Remove Conversational Marketing Remove Customer Acquisition Remove Manufacturing
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Why we care about AI in marketing

Martech

Botco.ai, an automated, AI-powered conversational marketing platform, made the seemingly impossible possible. The eBike manufacturer Serial 1 used Vizit , a visual intelligence platform that uses machine learning and AI to help the company determine what images resonate most with consumers. Visual intelligence.

Transform 145
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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

This ensured that our users started returning back more frequently, and this led to an increase in Customer Lifetime Value (CLTV).” Reduced customer acquisition costs Personalization helps reduce customer acquisition costs by targeting specific customer segments with customized content and offers.

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Differentiation Strategy (and the Sea of Sameness)

CXL

A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” The customer experience is how customers perceive their interactions with your company. Most companies focus on customer acquisition, not providing the best experience. They will catch up.

Price 135