Conversational Marketing, Customer Acquisition and Millennials

Adobe’s roadmap for B2B, CDP and product analytics

Martech

MARCH 29, 2023

“We announced that we are offering a full suite of conversational marketing capabilities, so for automating conversations on your website, and to pass a live conversation through to a sales rep, to be able to continue that conversation,” he explained. .” “That was the primary use case.”

Analytics

Analytics Product Automobile Customer Journey

The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

APRIL 17, 2023

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. Attribution modeling can help to determine the specific impact of personalization on the customer journey.

Customer loyalty

Customer loyalty Customer Acquisition Customer Journey Manufacturing

Marketing Pro Pulse

Adobe’s roadmap for B2B, CDP and product analytics

The ROI of personalization: How investing in the right software today delivers big returns tomorrow

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