Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world
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FEBRUARY 16, 2022
The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. The common idea is to analyze where customers are dropping off and how they can be brought back. Customer Data Platforms are designed to ingest all customer data across all forums.
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