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Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customeracquisition costs (CAC) healthier. Conversationalmarketing works because it personalizes the customer experience.
It should outline: The scope of work Pricing Timeline Expected outcomes Tip: Lusha’s data can be very helpful in tailoring your proposal to the prospect’s specific needs and budget. Example: “This special pricing is only available until the end of the month. After that, the price will increase by 20%.”
Typical actions include downloading case studies, requesting demos, comparing pricing, reading reviews, and engaging with your social media content. Decision: Testimonials, pricing guides, consultations, and personalized demos. Action: Onboarding materials, customer success stories, and upsell/cross-sell offers.
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we have one on the acquisition path. And then we jump over to a new email marketing system that does all the email marketing.
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we have one on the acquisition path. And then we jump over to a new email marketing system that does all the email marketing.
Differentiating with price is not sustainable. You can start with lower pricing as your competitive advantage and differentiation, but without a structural advantage, it’s not sustainable. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.
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