Lusha

JULY 21, 2024

Decision: Prospects are nearing a decision and are likely comparing specific products or services. They’re likely evaluating specific products or services and narrowing down their choices. Company Size: Are they small businesses, mid-market companies, or large enterprises? Geography: Where are they located?

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

NOVEMBER 18, 2024

A good sales strategy has several key parts: Target market identification: Who are your ideal customers? Value proposition: How does your product or service uniquely solve your customers’ problems? This lets you identify which companies are actively researching topics related to your industry, product, or service.

CRM 40

CRM Transform Price Communications 40

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. But this doesn’t always make sense. Read the full review on G2.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Use Insider

FEBRUARY 16, 2022

Let’s take a look at brands that do multichannel and cross channel marketing well and the long term effects of these strategies. Case Study 1: Apple (Long Term Cross-Channel Marketing). Apple sells the majority of its products online but also invests heavily in its physical store. When are customers leaving?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Lusha

JULY 17, 2024

ABM isn’t just about marketing; it’s about transforming your entire customer acquisition and relationship-building process. By focusing your efforts on high-value accounts that are a strong fit for your product or service, you’re essentially fishing in a pond where the biggest fish are.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team. So we have one on the acquisition path.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team. So we have one on the acquisition path.

Transform 52

Transform Marketing Marketers CRM 52

CXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. Some people are new to your category of products.

Price 135

Price Manufacturing Email Marketing Branding 135