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Conversational Marketing: How Does It Elevate Your SEO Strategy?

Spiralytics

Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale. But what is conversational marketing?

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Why marketing engagement metrics actually do matter

Martech

While C-suite executives and stakeholders often prioritize bottom-line figures like conversions and revenue, a broader view of engagement metrics is key for long-term success. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process.

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AI agents: 2025 predictions

Martech

These longer queries and responses provide a new stream of data that marketers can draw on to improve experience and drive revenue. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. How does this work?

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5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

Marketing Insider Group

The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group. This is because your user experience design is targeting a generic mishmash of your visitors. The result is often not particularly engaging for anybody. In […].

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Drift extends offerings across the customer lifecycle

Martech

Drift, the B2B conversational marketing platform, has launched a new offering — Conversational Service — and combined all three of its core offerings in the Drift Conversational Cloud. Drift now has a chatbot offering that extends across the revenue engine and is responsive to customers post-sale.

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Drift acquired by sales engagement platform Salesloft

Martech

Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B revenue teams.

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Let’s chat about this product

Martech

Conversational marketing tries to do that. Rather than resorting to the hard sell, taking a conversational approach means noticing where the online shopper is in their quest to buy something, then tailoring the automated prompts to move towards the sale. Just remember, there is more than one way to approach a customer.

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