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This leads us to one of the biggest trends— text message marketing. In 2022, conversationalmarketing is paving the way for SMS communication to be a front-runner. Not only is this newtechnology, but marketers can increase their sales and conversions up to 7x by using SMS marketing.
This means getting close to the patterns of the customerjourney , rather than following each customer’sjourney – Digital Marketing Institute. The automatic next question becomes – How do we build progressive customer profiles that drive growth? When are customers leaving?
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