Martech

FEBRUARY 6, 2025

While C-suite executives and stakeholders often prioritize bottom-line figures like conversions and revenue, a broader view of engagement metrics is key for long-term success. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process.

Thought Leadership 92

Thought Leadership Customer Journey Customer loyalty Marketing 92

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

Example 1: Sample generic audience journey map for tracking conversion towards ongoing brand engagement, conversions, and advocacy. Three elements need to be available to accomplish buyer journey tracking: A platform to define of customized journey stages. Customer Journey Mapping for Your Company’s Future.

Direct Mail 134

Direct Mail Communications Thought Leadership Customer Journey 134

Adobe Experience Cloud Blog

JANUARY 22, 2016

While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. For personalization to be truly effective, it has to take the entire omni-channel customer journey into account.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Education Customer Journey 91

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. What is a B2B Marketing Funnel? At its core, a B2B marketing funnel is a visual representation of the customer journey.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JULY 17, 2024

Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects. It’s about building a community of engaged customers who view your brand as a go-to resource for insights and solutions. It’s a win-win situation that fuels revenue growth.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketing Marketers CRM 52