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Conversationalmarketing is getting a lot of buzz these days, for a good reason. Not only does it increase your website traffic and brand awareness, but it also provides you with more information about your audience and increases overall customer satisfaction. What Is ConversationalMarketing?
Using purchase data, B2C marketers know when that 50-lb. bag of pet food is likely to run out or guess that the kids’ swimsuits you bought early last summer don’t fit anymore (because they don’t). Thanks to marketing automation, marketers can trigger targeted campaigns to nurture these leads and move them closer to conversion.
For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Cross-selling is something you’ll be familiar with.
Hosting Tribunal) Food blogs lead in popularity, with 42.8% Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. Marketo) 68% of B2B companies will use landing pages to nurture new sales leads for future conversion. (SEMrush) The U.S.
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