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Conversational Marketing

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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

JULY 17, 2024

It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. Personalized emails and direct mail: Use the account’s name, reference their industry or pain points, and offer solutions that resonate with their specific needs.

Direct Mail

Direct Mail CRM Marketing Automation Platform Key Performance Indicator

Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. those who watched until the end) to distribute to sales reps.

Thought Leadership

Thought Leadership Whitepaper eBook User-Generated

Marketing Pro Pulse

What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Demand Generation vs. Lead Generation: Integrating To Drive Growth

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