Conversational Marketing Direct Marketing PR 
Sprout Social
JUNE 21, 2022
A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?
Set Up
JANUARY 21, 2025
PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. We also see an increased need for shopper marketing rising from 5% to 15%. This period saw a surge in PR needs as brands navigated these complexities, aiming to align with consumer values while mitigating risks.
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