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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot Marketing

Conversational Marketing | HubSpot. With their immersive, 360 degree video of Glen Coe, BBC Scotland can grip viewers because they’re able to experience the landscape from an intimate point of view at every possible angle, making them feel like they’re actually there.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform. Live chat and conversation marketing. Marketing attribution tools. An interactive webinar/live event platform. Social scheduling and amplification tools. An event- and workflow-management platform.

Logistics 174
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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Conversational Marketing.

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Conversational Emails | How To Step Up Your Email Marketing Game

Adobe Experience Cloud Blog

Conversational marketing helps you focus on having real conversations with the individuals who do the actual buying. Kate Adams, VP of Marketing, Drift. What Is Conversational Email? And it’s hurting our relationships with our customers. . Today’s buyer is in charge. They want to be treated like people.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

As a marketing manager at HourlyNerd , Todd Stewart leads the charge in promoting, facilitating, and curating business content for the leading on-demand business consulting platform.

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Why You Must Optimize for Conversions Before Awareness

Duct Tape Marketing

A common awareness marketing tactic would be creating blog content and publishing it using Twitter. Conversion marketing is all about encouraging people to perform actions on your website. Split testing your product page, building an email opt-in form and writing persuasive sales copy are all conversion marketing tactics.

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