Adobe Experience Cloud Blog

JUNE 25, 2020

Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform. Live chat and conversation marketing. Marketing attribution tools. An interactive webinar/live event platform. Social scheduling and amplification tools. An event- and workflow-management platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Adobe Experience Cloud Blog

DECEMBER 16, 2019

Conversational marketing helps you focus on having real conversations with the individuals who do the actual buying. Kate Adams, VP of Marketing, Drift. What Is Conversational Email? And it’s hurting our relationships with our customers. . Today’s buyer is in charge. They want to be treated like people.

Email Marketing 106

Email Marketing Thought Leadership eBook Marketing 106