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The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. ConversationalMarketing. VideoMarketing. Voice Marketing.
DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.
HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. VideoMarketing Statistics. Optinmonster).
Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. According to HubSpot , short-form content is the second most effective trend marketers are using, and with YouTube being the second most popular search engine, you need to get into videomarketing.
Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.
Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales. There is a range of conversational commerce tools to consider.
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