Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education 115

Education Market Trends Marketing Marketers 115

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Conversational Marketing. Email Marketing. Video Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 123

Digital Marketing Marketing Strategy Shoppers User-Generated 123

Lynton Web

DECEMBER 21, 2021

Before you start any new content marketing endeavors, do a content audit of what you already have in motion to see what’s working for or against you. Once you find the results, create and share educational, quality content about your products, services, and your company to your prospects and customers.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. You want to educate them about their pain points and position your brand as a potential solution. Content: Provide a mix of informative and engaging content that educates leads about your solutions and builds trust.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Customers.ai

DECEMBER 12, 2023

Ecommerce Tool #42 – Drift Chat Platform Drift is a live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift’s live chat software stands out for its conversational marketing approach and focus on real-time conversations.

eCommerce 124

eCommerce PR User-Generated Marketing 124

Marketing Insider Group

MARCH 28, 2024

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. There is a range of conversational commerce tools to consider. Using round-the-clock messaging tools, your buyers can always resolve any issues they experience with your business.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121