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10 Ways Marketers Can Harness the Power of ChatGPT

SMEI

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

Along with engagement and conversions, marketers can use a variety of key performance indicators (KPIs) to measure DOOH campaign effectiveness including sales lift, app downloads and conversion (web conversions, in-app actions, downloads, etc.).

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How to measure the impact of brand marketing

Martech

Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

Clear Communication: Establish regular communication channels between sales and marketing. Shared Metrics: Define key performance indicators (KPIs) that both teams agree on. Track and Analyze: Use your ABM platform and other tools to track the performance of your campaigns against your KPIs.

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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

Define the activities, goals, and key performance indicators (KPIs) for each stage. Emerging Sales Strategies The sales world is always changing, and new strategies are always appearing. This gives your team a clear structure to follow. Detailed Buyer Personas: Create in-depth profiles of your ideal customers.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Step 5: Key Metrics to Track (KPIs) Think of key performance indicators (KPIs) as the vital signs of your funnel. Here are some essential metrics to track: Website Traffic: The number of visitors to your website is a fundamental indicator of your funnel’s reach. But your work continues.

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