Lusha

JULY 17, 2024

Clear Communication: Establish regular communication channels between sales and marketing. Shared Metrics: Define key performance indicators (KPIs) that both teams agree on. This might include blog posts, white papers, webinars, case studies, and personalized emails. What channels do they prefer?

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

NOVEMBER 18, 2024

Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.

CRM 40

CRM Transform Price Communications 40