Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. Processing.Please wait.

Product Life Cycle 125

Product Life Cycle CRM Marketing Automation Platform Customer Journey 125

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Martech

MAY 24, 2024

Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

B2C 116

B2C Automobile Marketing Automation Platform Retail 116

Use Insider

FEBRUARY 29, 2024

How can you use generative AI in marketing automation platforms? You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates. How to use generative AI in marketing? How is AI changing marketing?

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

CXL

MAY 27, 2022

monday.com produced a series of YouTube videos that outline specific features of their work management system and show them in a real-life scenario. This video on project management workflows addresses common customer pain points immediately: “Today, I’ll show you how to set priorities, align on goals, manage resources, and more.”.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Lusha

JULY 17, 2024

By integrating with your CRM and marketing automation platforms, Lusha can play a vital role in orchestration. This allows you to automate personalized outreach, track interactions, and gain insights into account engagement. It stores customer data, tracks interactions, and manages your sales pipeline.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Tools to Empower Your Funnel In today’s digital age, a plethora of tools are available to streamline your B2B marketing efforts and maximize the effectiveness of your funnel. Let’s explore some key categories: Marketing Automation Platforms Marketing automation platforms are like the command centers for your funnel.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52