Martech

FEBRUARY 6, 2025

For 2025, stop focusing exclusively on conversion marketing, where as few as 4%-5% of your audience may be at any given time. This engagement-first approach builds trust, boosts customer loyalty post-purchase and avoids pushing new customers to the bottom of the funnel too soon, preserving their loyalty and brand advocacy.

Thought Leadership 90

Thought Leadership Customer Journey Customer loyalty Marketers 90

Martech

JANUARY 4, 2022

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform. Why we care.

Conversational Marketing 112

Conversational Marketing Management Marketers Marketing 112

Martech

DECEMBER 20, 2021

This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. is an automated, AI-powered conversational marketing platform that works with many companies in the healthcare space (it is HIPAA-compliant).

Health 115

Health New Technology Conversational Marketing Place 115

Martech

MAY 10, 2023

By talking to customers, being ruthless with our priorities and optimizing for conversions, marketing can become a bit easier and more manageable. The post How to overcome marketing budget cuts and hiring freezes appeared first on MarTech. And all of us can step back, take a deep breath and revisit the fundamentals.

Marketers 112

Marketers Marketing Price Communications 112