Hubspot Marketing

AUGUST 20, 2024

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

User-Generated 130

User-Generated Food Transform Marketers 130

Martech

APRIL 22, 2022

Botco.ai, an automated, AI-powered conversational marketing platform, made the seemingly impossible possible. The eBike manufacturer Serial 1 used Vizit , a visual intelligence platform that uses machine learning and AI to help the company determine what images resonate most with consumers. Visual intelligence.

Transform 145

Transform Marketers Marketing Analytics 145

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. But brands can go a long way with AI-powered chat and content creation if the models are trained right.

Retail 118

Retail eCommerce Gen Z Shoppers 118

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Rainbird also enables integrations with platforms like Microsoft Power Automate.

Transform 140

Transform Price User-Generated CRM 140

Marketing Insider Group

SEPTEMBER 14, 2020

The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Use Insider

APRIL 17, 2023

By tracking the touchpoints and interactions that lead to a conversion, marketers can better understand the role that personalization plays in driving conversions and adjust their marketing strategy in real time. Insider’s easy-to-use widget builder How Philips increased conversion rates by 40.1%

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

CXL

JUNE 2, 2020

A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” When Drift entered the already crowded market of live chat tools, they didn’t say, “We have this feature that makes us different.” They called the whole game something else—”conversational marketing.”. “We

Price 135

Price Manufacturing Email Marketing Branding 135