Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Martech

AUGUST 2, 2022

We’re routinely asked what products typically sit alongside the larger platforms. To that end we’ve started to catalog the top products that surround major platforms. Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on.

Product Life Cycle 119

Product Life Cycle CRM Marketing Automation Platform Customer Journey 119

Martech

MAY 24, 2024

Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketers Marketing 116

Adobe Experience Cloud Blog

JANUARY 22, 2016

While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. The trick is to give your sales rep access to real-time information on the caller and their engagement history. The best part?

Thought Leadership 91

Thought Leadership Marketing Automation Platform Education Customer Journey 91

Use Insider

FEBRUARY 29, 2024

How can you use generative AI in marketing automation platforms? You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketers 52

Lusha

JULY 17, 2024

By integrating with your CRM and marketing automation platforms, Lusha can play a vital role in orchestration. This allows you to automate personalized outreach, track interactions, and gain insights into account engagement. Tracking and Analyzing: Monitor the performance of your campaigns across channels.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52