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may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population. Instead, concentrate on new media formats (podcasts, streaming platforms, and online publications like TechCrunch ) with existing audiences relevant to your vertical.
From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. And the numbers don’t lie: 71% of consumers feel frustrated when a shopping experience is impersonal.
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