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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Paid Advertising: Invest in targeted ads on platforms like Google Ads and LinkedIn Ads to reach specific audiences based on demographics, interests, and job titles. Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility.

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