Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Lusha

JULY 17, 2024

Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects. As you share valuable thought leadership content and demonstrate your expertise, you attract more high-value accounts, further solidifying your position in the market.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. I’d love to hear your thoughts.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketers Marketing 116

Adobe Experience Cloud Blog

JANUARY 22, 2016

While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. The trick is to give your sales rep access to real-time information on the caller and their engagement history. The best part?

Thought Leadership 91

Thought Leadership Marketing Automation Platform Education Customer Journey 91

Lusha

JULY 21, 2024

Paid Advertising: Invest in targeted ads on platforms like Google Ads and LinkedIn Ads to reach specific audiences based on demographics, interests, and job titles. Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52