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A look at martech investment and innovation

Martech

We’re routinely asked what products typically sit alongside the larger platforms. To that end we’ve started to catalog the top products that surround major platforms. Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on.

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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

ABM isn’t just about marketing; it’s about transforming your entire customer acquisition and relationship-building process. By integrating with your CRM and marketing automation platforms, Lusha can play a vital role in orchestration. This allows you to personalize your campaigns at scale.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Tools to Empower Your Funnel In today’s digital age, a plethora of tools are available to streamline your B2B marketing efforts and maximize the effectiveness of your funnel. Let’s explore some key categories: Marketing Automation Platforms Marketing automation platforms are like the command centers for your funnel.

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