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More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Step into those shoes again and ask, “How close am I to purchasing?”.
Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.
This might include blog posts, whitepapers, webinars, case studies, and personalized emails. By integrating with your CRM and marketingautomationplatforms, Lusha can play a vital role in orchestration. What information do they need at each stage? What channels do they prefer?
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