Conversational Marketing, Millennials and Product Marketing

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

MARCH 8, 2021

From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Takeaways for Marketers. While this app might be opportunistic for conversational marketers, this app might also be beneficial if you're looking to sell internationally. Takeaways for Marketers.

Gen Z

Gen Z eCommerce Shoppers Millennials

Adobe’s roadmap for B2B, CDP and product analytics

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics

Analytics Product Automobile Customer Journey

Marketing Pro Pulse

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Adobe’s roadmap for B2B, CDP and product analytics

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