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John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a newtechnology, product, or demographic that might be complementary to your company in the future. Chris Weaver.
The common thread between these successful case studies isn’t a brand newmarketing strategy or even an in-house multichannel marketing team. If a customer is showing signs of lowered activity, marketers can entice them back before it is too late. But what do these cases tell us? It is to answer the questions —.
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