Martech

SEPTEMBER 7, 2021

Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. The hard sell is easy.

Product 124

Product Online Buyers Shoppers Customer Journey 124

Content Marketing Institute

JANUARY 14, 2019

“Right-here” consumer – Buyers expect mobile experiences, including shopping, to tailor to their physical location. Right-now” consumer – Buyers want purchasing power no matter the time or place. But how do they fit on the old marketing charts? New buyer types: (1) well-advised; (2) right-here; (3) right-now consumers.

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Marketing Insider Group

MARCH 28, 2024

Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120