Martech

SEPTEMBER 7, 2021

Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. The hard sell is easy.

Product 124

Product Online Buyers Shoppers Customer Journey 124

Content Marketing Institute

JANUARY 14, 2019

HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g.,

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Marketing Insider Group

MARCH 28, 2024

Customers love hearing from other buyers about their experience with a product before making a purchase. It makes them feel confident about their shopping decision since they can’t handle and examine the product in-person. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120