Adobe Experience Cloud Blog

MARCH 5, 2018

I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. Let’s step back for a minute and consider that linear buyer journeys rarely take place. Average Touches per Stage Level Conversion. Evaluating Buyer Journey Velocity.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Martech

DECEMBER 20, 2021

They didn’t have the support team in place to meet such high demand. This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. On the back end, once you get it in place, you’re ready and not scrambling.

Health 115

Health New Technology Conversational Marketing Place 115

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Branding 127

Branding Key Performance Indicator Marketers Marketing 127