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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated. Improve your SEO.

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The Top 15 AI Tools for Marketers

Hubspot Marketing

While content-related tasks are the current lightning rod around AI, plenty of other use cases stretch across various marketing disciplines. HubSpot Image Source Price: Free. What we love: Content Assistant can help you generate SEO-optimized outlines if you still want to do the writing yourself.

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A Guide to Marketing Automation Using AI: How Artificial Intelligence Is Changing Marketing Forever

Sachs Marketing Group

They analyze factors like keyword density, readability, and overall SEO performance to suggest improvements. By leveraging AI tools for content generation and optimization, marketers can save time, enhance content quality, and strengthen their overall marketing strategy.

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9 must-have tools for demand gen marketing

Martech

Social media and SEO management 4. Ahrefs Ahrefs is my favorite SEO tool, period. But yes, others will suffice when it comes to nailing down SEO. So much of what we marketing folks focus on in demand generation relies on creative and visual elements. A tool like Originality.ai

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How to Scale Your Agency with Productized Marketing Services

Duct Tape Marketing

Defining Productized Marketing Services In marketing, productizing means turning your offerings into standardized packages. Like products on a shelf, these services have fixed scopes and price tags. Revolutionize your agency with productized services—like a 3 item coffee shop menu for digital marketing.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

High-quality SEO blogs. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Web pages and site guides.

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This day in search marketing history: January 13

Search Engine Land

2020: Agencies, SEOs, and resellers were not eligible for this program. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs. SEOs Confused, Puzzled After Google’s Mystery Update. by Chris Liversidge.