Content Marketing Institute

JANUARY 14, 2019

Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Lead magnets and e-books.

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Duct Tape Marketing

DECEMBER 4, 2018

All customers who purchased a given service in the past year can be sent a free copy of your latest white paper on a related topic. Did they find a similar product or service at a much lower price? The system allows for marketing automation alongside more traditional sales and CRM features. I’m Sold!

CRM 77

CRM Whitepaper Management Price 77

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Cater to bottom-of-funnel prospects with product walkthrough videos.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. About 65% of shoppers admit to looking up price comparisons on their mobile phones while in a brick and mortar store. Optinmonster). Optinmonster). Overthink Group). Wolfgang Digital).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Typical actions include downloading case studies, requesting demos, comparing pricing, reading reviews, and engaging with your social media content. Decision: Testimonials, pricing guides, consultations, and personalized demos.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

NOVEMBER 18, 2024

Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.

CRM 40

CRM Transform Price Communications 40