article thumbnail

Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

article thumbnail

How Conversational Marketing Benefits Your Business?

OnPassive Marketing

Conversational marketing is getting a lot of buzz these days, for a good reason. In this article, learn how conversational marketing benefits your business. What Is Conversational Marketing? What Is Conversational Marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

“Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions. When creating a customized experience for sports fans, make sure to tie it back to your brand.

Gen Z 113
article thumbnail

7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot Marketing

To promote Matt Damon’s and Ben Affleck’s science fiction television series, Incorporated , Syfy teamed up with Wirewax, a company that offers interactive video technology and creative services, to produce an interactive trailer that pulls you into a dystopian future where global corporations also serve as totalitarian governments.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

article thumbnail

10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Live chat and conversation marketing. Marketing attribution tools.

Logistics 174