Adobe Experience Cloud Blog

MAY 19, 2010

Below we’ve identified the top 5 reasons why blogging fast-tracks your B2B marketing efforts. B2B blogs provide an avenue for thought leadership content. Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Lusha

JULY 17, 2024

Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects. As you share valuable thought leadership content and demonstrate your expertise, you attract more high-value accounts, further solidifying your position in the market.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52